🏀 A cultural phenomenon | Sports Daily Newsletter

In the summer of 1993, Tom Austin, a Wharton grad, was in the process of creating a start-up with a fellow Penn alum, Seth Berger, and a friend, Jay Coen Gilbert.The company was going named “AND1,” and Austin wanted to take edgy slogans — the kind you’d hear in a local pickup basketball game — and print them on T-shirts. Six months later, the T-shirts became a cultural phenomenon. AND1 sold $1.6 million worth of apparel in its first year. Then came AND1’s mixtapes, which were video compilations of street ball moves, but because the first mixtape was shot at Rucker Park in Harlem, the company became known with New York basketball. Though, at its core, AND1 was a Philadelphia brand. Alex Coffey gives us a deep dive into how AND1 came to be, and even after the company was sold, its roots rema