50 Cent Recalls Angering Jay-Z During 2003 Commercial Shoot: ‘Jay Still Owes Me a Favor’

9/4/2026 "Jay got so mad," 50 wrote on social media. Curtis “50 Cent” Jackson attends STARZ's "Fightland" New York Premiere on July 21, 2026 in New York City. Theo Wargo/Getty Images There’s been no love lost between 50 Cent and Jay-Z. The G-Unit boss recalled allegedly pissing off the Brooklyn rap deity while shooting a 2003 Reebok commercial. “See jay still owe me a favor for doing this s–t, they brought me the first G-Unit sample while we was recording this. I said I’m wearing my shoe in this, jay got so mad,” 50 wrote on Instagram Thursday (Sept. 3) about not wearing an early G-Unit sneaker sample during the “Reebok (Interlude)” spot. “True story !” Billboard has reached out to Jay-Z for comment. The clip found Jay and 50 rapping about their lucrative new deals in a studio to promote H