With the World Cup set to kick off in North America, controversy over ticket prices is kicking up. Football may be nicknamed "the people's game," but the sport's less wealthy fans are finding themselves priced out of this year's contest. With the cheapest seats at the final in New Jersey going for some two thousand US dollars, for many it's a ball-kick of a different sort – as the 2026 World Cup is set to be the most expensive ever.